Prior to joining Momentum, he was the Commercial Director of Motorsport Australia, formerly the Confederation of Australian Motor Sport (CAMS), the governing body for four-wheeled motor sport in Australia. He oversaw all commercial operations, membership, sport development, media/communications, and IT for Motorsport Australia and its associated properties.
John’s work in improving membership service, systems and communication resulted six years of consecutive record growth in membership and revenue. He also played a key role in developing programs to foster growth in club level, junior and grassroots motorsport.
During his tenure, John also significantly expanded the commercial activities of Motorsport Australia, developing a suite of corporate partners, and generating new and significant non-core revenue streams to reinvest into the sport.
John is a Federation Internationale de l’Automobile (FIA) Development Task Force Expert, a member of the FIA’s Digital Motor Sport Working Group, and has developed and delivered training and consultancy programs to national motor sport bodies across Asia, Africa and South America.
From 2006 – 2013 John worked in Media, PR, Fan Development and Marketing at the North Melbourne Football Club (AFL).
As General Manager – Marketing and Fan Development, John was the senior manager responsible for supporter growth, marketing, events, ticket sales and match day activations during a period of record membership, crowd and revenue growth for the NMFC.
John holds a Bachelor of Business (Marketing) from Monash University and an Executive MBA from the Royal Melbourne Institute of Technology.
He is a member of the Ashburton Willows Cricket Club, the New York Road Runners and the North Melbourne Football Club.
Click here to see the range of projects John is currently working on.